Wildgame Innovations Persimmon Crush Deer Lure is a new, proprietary double-screened attractant. Double screening creates fine powder that absorbs and releases far more scent. Ultra High fat content (16%+) & carbohydrate blend. Perfect for late season when native browse is scarce. Real persimmons add natural attracting power. This is Wildgame Innovation's most potent attractant to-date, delivering unrivaled fragrance. Highly palatable, based on ruminant science.