Columbia Sportswear's Omni-Shade clothing protects you from damaging UV radiation by blocking the majority of the sun's harmful rays, so you can stay out longer. Omni-Shade blocks Ultraviolet A and Ultraviolet B rays (UVA and UVB), helping to prevent sun burn and long-term skin damage through tight weave construction, UV reflectors, and UV absorbing technology. Unlike SPF (Sun Protection Factor), which is a measure of sunburn reduction from sunblock, and does not indicate any protection from UVA rays. UVA rays are much more harmful than UVB, and are present even on cloudy days. Omni-Shade provides protection from both UVB and UVA rays. Like sunblock, Omni-Shade is given a numeric value to indicate its level of sun protection. Unlike sun block, Omni-Shade does not wear off.
Omni-Shield Blood 'N Guts Technology
Blood 'N Guts is a fabric treatment. The Blood 'N Guts treatment is a specifically designed formula to resist and wash out liquid stains. The treatment provides two lines of defense to prevent and remove stains. Initial liquid stains bead up and roll off Blood 'N Guts treated fabric. However, in some cases pressure may cause some liquid stains to penetrate treated fabric. For stains that penetrate the first line of defense, the Blood 'N Guts formula also works to release stains with agitation and soap in the washing machine. Blood 'N Guts technology's protective benefits may diminish over time due to dirt and wear, but these benefits are easily restored simply by washing and drying your garment. To ensure the technology functions as intended, it is important to wash and dry your garment between uses. Proper care of your Blood 'N Guts treated product will ensure it performs the best, when you need it the most.